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Samsung

Samsung 49" The Serif QLED 4K HDR Smart TV (BLUE) - QA49LS01TBUXZN

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AED 3499.00 All prices include VAT
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Connectivity
Bluetooth Yes
WIFI Yes
USB 2
Display
Screen Resolution 3,840 x 2,160
Screen Size 49 inch
Platform
Operating System Tizen
General Features
Brand Samsung
Other Features
HDMI 4
  • Your home, unlimited possibility
    360 All Round Design
  •  
  • Unlike conventional TVs, 
it doesn†t belong next to the wall
    Detachable Floor stand
  •  
  • New ways to enjoy content
    NFC on TV
  •  
  • See the world in QLED Technology
    Color Volume 100%

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful
  • * Actual Product may differ from image shown. Please see our product gallery.

World’s No.1 TV brand 15 years running

 

World’s No.1 TV brand 15 years running

  ' Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“

Beautifully Designed

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Your home, unlimited possibility

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

Unlike conventional TVs, 
it doesn†t belong next to the wall

New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

New ways to enjoy content

* Compatible devices only.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

 
See the world in QLED Technology

Fits perfectly wherever you put it

 
Fits perfectly wherever 
you put it

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

 
An eye-catcher 
for sure

Here’s how to install it

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

 

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

 

It has a pop of color

Various Color Options

Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

It has a pop of color

* The product color may vary by region.

It has various options for your home vibe

It has various options for your home vibe

* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.

 
Exclusive patterns

 The Serif: Go Behind  The Bouroullec's Design

 The Serif: Go Behind  The Bouroullec†s Design

Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you like.

Enjoy every momentwith The Serif

Set the mood with your voice

 
Set the 
mood with 
your voice

Fit the mood toyour schedule

 
Fit the mood to
your schedule

Expand your life with seamless connections

Expand your life with seamless connections

* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

* Compatible devices only.

 
 Mirrors all your experiences
airplay image
 

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

 
* AirPlay 2 functionality is available on all 2018 and later Samsung Smart TVs.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
smartthingsimage
 

SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

 
* Available technology may vary by region, service provider, network environment, or product, and are subject to change without notice.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.

 
All it takes is a tap

The multi-tasking helps too

Multi View

Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

The multi-tasking helps too

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* Compatible devices only

How to use NFC on TV

  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

It has the power of QLED and an innovation in audio

It has the power of  QLED and an innovation in audio

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

 
amplifier-image

Your new home office

Remote Access

Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

Your new home office

* Feature availability may vary by model and region.
* TV and computer must be connected to a network.
* Screen sharing(mirroring) is only supported for Windows 10.
* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.
* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.
* PC accessories such as mouse and keyboard are sold separately.
* This service requires setting to allow remote connections within a PC.

Download SmartThings App

 

Specifications

  • Display49"
  •  
  • Resolution3,840 x 2,160
  •  
  • Smart ServiceSmart
  •  
  • Operating SystemTizen™
 

Product

  • QLED

Series

  • LS

Display

  • Screen Size49"
  •  
  • Resolution3,840 x 2,160

Video

  • Picture EngineQuantum Processor 4K
  •  
  • Motion RateMR120+
  •  
  • PQI (Picture Quality Index)2800
  •  
  • HDR (High Dynamic Range)Quantum HDR
  •  
  • HDR 10+Yes
  •  
  • HLG (Hybrid Log Gamma)Yes
  •  
  • ContrastMega Contrast
  •  
  • Color100% Color Volume with Quantum Dot
  •  
  • Micro DimmingSupreme UHD Dimming
  •  
  • Contrast EnhancerYes
  •  
  • Auto Motion PlusYes
  •  
  • Film ModeYes

Audio

  • Dolby Digital PlusYes
  •  
  • Dialog EnhancementYes
  •  
  • Sound Output (RMS)40 W
  •  
  • Speaker Type4CH
  •  
  • Multiroom LinkYes
  •  
  • Bluetooth AudioYes

Smart Service

  • Samsung SMART TVSmart
  •  
  • Operating SystemTizen™
  •  
  • BixbyUS English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
  •  
  • Web BrowserYes
  •  
  • SmartThings App SupportYes
  •  
  • SmartThingsYes
  •  
  • GalleryYes

Convergence

  • TV to Mobile - MirroringYes
  •  
  • Mobile to TV - Mirroring, DLNAYes
  •  
  • NFC on TVYes (Sound Mirroring)
  •  
  • Tap ViewYes
  •  
  • Multi-ViewYes
  •  
  • Remote AccessYes
  •  
  • 360 Video PlayerYes
  •  
  • Bluetooth Low EnergyYes
  •  
  • WiFi DirectYes
  •  
  • TV Sound to MobileYes
  •  
  • Sound MirroringYes

Tuner/Broadcasting

  • Digital BroadcastingDVB-T2 (*Africa: DVB-T2C)
  •  
  • Analog TunerYes

Connectivity

  • HDMI4
  •  
  • USB2
  •  
  • Digital Audio Out (Optical)1
  •  
  • RF In (Terrestrial / Cable input / Satellite input)1 / 1 (Common Use for Terrestrial) / 1
  •  
  • HDMI A / Return Ch. SupportYes
  •  
  • eARCYes
  •  
  • HDMI Quick SwitchYes
  •  
  • WiFiYes
  •  
  • BluetoothYes (BT4.2)
  •  
  • Anynet+ (HDMI-CEC)Yes

Design

  • DesignSerif Design
  •  
  • Bezel TypeVNB
  •  
  • Slim TypeNormal
  •  
  • Front ColourCOTTON BLUE
  •  
  • Stand TypeFLOOR
  •  
  • Stand ColorBLACK

Additional Feature

  • Adaptive PictureYes
  •  
  • Active Voice AmplifierYes
  •  
  • Adaptive SoundAdaptive Sound+
  •  
  • AI UpscaleYes
  •  
  • Ambient ModeAmbient Mode+
  •  
  • Brightness/Color DetectionBrightness Detection
  •  
  • Accessibillity - Voice GuideUK English, French
  •  
  • Accessibility - Learn TV Remote / Learn Menu ScreenUK English, French
  •  
  • Accessibility - OthersEnlgarge / High Contrast / Multi-output Audio / SeeColors / Negative Colors / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
  •  
  • Digital Clean ViewYes
  •  
  • Auto Channel SearchYes
  •  
  • Auto Power OffYes
  •  
  • Caption (Subtitle)Yes
  •  
  • Connect Share™ (HDD)Yes
  •  
  • ConnectShare™ (USB 2.0)Yes
  •  
  • EPGYes
  •  
  • Extended PVRYes
  •  
  • Game ModeYes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
  •  
  • IP ControlYes
  •  
  • OSD LanguageLocal Languages
  •  
  • BT HID Built-inYes
  •  
  • USB HID SupportYes
  •  
  • Teletext (TTX)Yes
  •  
  • Time ShiftYes
  •  
  • IPv6 SupportYes

Eco Feature

  • Eco SensorYes

Power

  • Power SupplyAC 100 - 240 V 50 / 60 Hz
  •  
  • Power Consumption (Max, W)145  

Dimension

  • Package Size (WxHxD, mm)‎1277.0 x 813.0 x 299.0‎
  •  
  • Set Size with Stand (WxHxD, mm)‎1119.6 x 1161.4 x 474.6‎
  •  
  • Set Size without Stand (WxHxD, mm)‎1119.6 x 671.9 x 206.5‎
  •  
  • Stand (Basic) (WxD, mm)‎930.1 x 474.6‎

Weight

  • Package Weight (kg)‎28.7‎
  •  
  • Set Weight with Stand (kg)‎21.9‎
  •  
  • Set Weight without Stand (kg)‎20.8‎

Accessory

  • Remote Controller ModelTM2050A (White)
  •  
  • Batteries (for Remote Control)Yes
  •  
  • Samsung Smart Control (Included)Yes
  •  
  • User ManualYes
  •  
  • E-ManualYes
  •  
  • Power CableYes

 

 

 

 

 

 

 

 

 

Choosing a perfect TV can be a daunting task and would primarily depend upon what you love to watch and how you like to watch it. This buying guide will help you to understand the different features televisions can have and will answer the important questions that will help you decide on the right model for you.

 

Factors to consider before making a purchase

 

Screen size

Screen size is measured diagonally from corner to corner and only includes the actual visible screen itself, not the surrounding bezel. It’s important to consider the viewing distance from the screen. An ideal distance is listed here by:-

Size

Viewing Distance

1.5M to 2M

Less than 1.5M

32" to 39"

1.5M to 2M

40" to 45"

2M to 2.5M

46" to 55"

2.5M to 3M

58" to 65"

3M to 3.5M

70" to 78"

3.5M to 4M

Over 105"

Over 4M

 

Piture quality

Picture quality is probably the single most important factor when considering your next TV. The key aspects that should be considered:

Resolution

The number of pixels the TV screen is made up of. Generally, the higher the number of pixels, the more detailed the picture quality will be.

Processing rate

This is the pace the TV processes the screen changes. The higher the processing rate, the smoother the picture will be even in the most action-packed events such as films or sports. For example while watching TV the picture you see is actually a series of images shown at high speed to create a continuous moving image. Just like a flipbook or film reel. The processing rate - aka the refresh rate - tells you how fast the images are flashing up on the screen. In the technical specifications, you'll see it measured in hertz (Hz) - the higher the number, the more times per second the image refreshes on your screen. This makes the picture smoother and less blurry.

 

Types of Televisions

 

Smart TV's

These days, many mid- to high-range TVs will offer smart functionality, and even some budget models and brands are starting to include online features. Smart TVs are one of the first and easiest devices you can add to your living room to start to make your house in to a smart home. Connect to your home network and stream a huge range of movies, videos and music from popular services like Netflix,* Hulu Plus,* Pandora and YouTube. Many smart TVs also include a full Web browser, so you can surf the Web right on your TV screen.

4K TV's

4K TVs, also referred to as UHD or 4K Ultra HD TVs, have up to four times the number of pixels than a Full HD TV. A screen needs 3,840 x 2,160 pixels to be considered 4K and will have over 8 million pixels.

OLED TV

The latest in TV technology, OLED stands for Organic Light-Emitting Diode. Electricity is passed through these diodes in the screen to produce coloured light. This makes up your picture. Because these diodes produce their own light, each individual one can also be turned off, producing true blacks and smoother images.

LED TV

LED TVs use an LED backlighting panel to shine light through an LCD (liquid crystal display) screen, producing the colours and images you can see. LED TVs produce bright vivid colours.

FULL HD

This TV is also referred to as 1080p. Screens classed as Full HD have over 2 million pixels, made up of 1920 x 1080 pixels.

Curved screen

Curved screens are more immersive and are the latest in screen technology, putting you at the centre of the action.

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